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The global digital signage is anticipated to grow at a CAGR of 10.2% during the forecast period. Signage is the design or a set of signs and symbols used for marketing. Digital signage is also known as electronic signage. Digital signs involve technologies such as LED, LCD, and projection to display content such as videos, information, digital images, and streaming media. Digital signage is extensively used in restaurants, exhibitions, public spaces, transportation systems, retail stores, museums, stadiums, retail stores, hotels, and others to provide way-finding, marketing, and outdoor advertising. Digital signage offers various benefits such as interactive digital signage, overcoming spatial limitations, no paper waste, audience engagement, dynamic content control, cost-effectiveness, targeted content, etc.
Top Driver: Introduction of Innovative Products and Growing Awareness Concerning Traditional Method of Marketing
The introduction of innovative products such as leak detector systems, home monitoring systems, and others, along with complicated monetary products such as forex cards, are some of the factors anticipated to drive the product demand. The inclusion of biometric technology with modern digital signage has introduced products such as track heat paths and gaze tracking. Thus, the extensive employment of such technology is expected to strengthen the demand in the near future. Moreover, growing awareness among consumers concerning the demerits and complexity of traditional advertising, along with improved product display technology, is expected to catalyze global digital signage market growth.
Hardware Segment Accounts for the Largest Market Share
Based on components, the market has been segmented into hardware, software, and services. The hardware components segment holds the leading market share and is anticipated to dominate the market over the forecast period. Hardware components involve components required to manufacture a digital panel, displays, and banners, among others. The requirement for hardware is huge as compared to software, and thus, the segment accounts for a large market share. An introduction of innovative display technologies such as 4K, 8K, 1080p display is expected to further fuel the demand for hardware components in the forecast period.
Based on the type, the market has been segmented into video walls, video screens, digital posters, kiosks, and others. On the basis of technology, the market is segmented into LCD, LED, and projection.
Rising Research & Development Activities to Benefit North America Market
North America and Europe are likely to dominate the global market over the forecast period due to the growing presence of dedicated product suppliers and surging demand from the retail industry. Countries such as U.K., Germany, and the U.S. are anticipated to exhibit significant growth due to rising R & D activities by the product manufacturers to improve quality and various government initiatives to deploy digital signage at various offices to maintain information flow systems.
Players to Focus on Digital Signage Market
The global market is expected to stay fragmented with the increase in the number of new entrants in the coming years. Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Sharp Corporation, Advantec Co Ltd, BroadSign International, Cisco Systems Inc., LG Electronics, NEC Corporation, Omnivex Corporation, AdMobilize LLC., RedFalcon, and Quividi SARL are few major players.
Panasonic Corporation: Panasonic Business completed the expansion of its 4K display range, which was initially launched at ISE 2019, with the CQ1 series featuring six new models for use in collaborative spaces. Available from 43 to 86 inches, the series offers high picture quality with 4K resolution (3840 x 2160) and supports 4K/60p signals to create engaging imagery with intricate detail for presentations and information display in meeting rooms, classrooms, and offices.
Samsung Electronics Co.: In February 2019, Samsung Electronics Co., Ltd. launched the first signage products featuring the unmatched picture quality of QLED 8K at the Integrated Systems Europe (ISE) 2019 in Amsterdam. The new 82” QLED 8K Signage combines the market’s highest resolution with AI upscaling technology, producing lifelike images, enabling users to enjoy immersive viewing experiences.
Scope of the Report
By Type
By Component
By Technology
By Region
Key Reasons to Purchase this Report
Chapter 2 Our Research Practice
Chapter 4 Covid-19 Impact Analysis
4.3 Key Factor Impact Analysis
Chapter 5 Global Digital Signage Market Forces
5.2 Porter’s Five Forces Analysis
5.2.2 Threats From New Entrants
5.2.4 Threat From Substitute Product
Chapter 6 Global Digital Signage Market -Industry Snapshots
6.1.1 Global Digital Signage Market Value, 2019 – 2028, (US$ Bn)
6.2.2 Restraint/Challenges analysis
6.3 Supply Chain/Value Chain Analysis
Chapter 7 Global Digital Signage Market Analysis, by Type
7.2 Key Findings for Digital Signage Market- By Type
7.2.1 Digital Signage Market- Video Walls
7.2.2 Digital Signage Market- Video Screen
7.2.3 Digital Signage Market- Kiosks
7.2.4 Digital Signage Market- Digital posters
7.2.5 Digital Signage Market- Others
Chapter 8 Global Digital Signage Market Analysis, by Component
8.2 Key Findings for Digital Signage Market- By Component
8.2.1 Digital Signage Market- Hardware
8.2.2 Digital Signage Market- Software
8.2.3 Digital Signage Market- Services
Chapter 9 Global Digital Signage Market Analysis, by Technology
9.2 Key Findings for Digital Signage Market- By Technology
9.2.1 Digital Signage Market- LCD
9.2.2 Digital Signage Market- LED
9.2.3 Digital Signage Market- Projection
Chapter 10 Digital Signage Market Analysis by Region
10.1 Key Findings for Digital Signage Market- By region
10.2.1 Global Digital Signage Market Analysis, By Type, 2019 – 2028
10.2.2 Global Digital Signage Market Analysis, By Component, 2019 – 2028
10.2.3 Global Digital Signage Market Analysis, By Technology, 2019 – 2028
10.3 Digital Signage Market – North America
10.3.5 North America Market, By Type
10.3.6 North America Market, By Component
10.3.7 North America Market, By Technology
10.4 Digital Signage Market – Europe
10.4.8 Europe Market, By Component
10.4.9 Europe market by, Technology
10.5 Digital Signage Market – Asia Pacific
10.5.6 Asia Pacific Market, By Type
10.5.7 Asia Pacific Market, By Component
10.5.8 Asia Pacific Market, By Technology
10.6 Digital Signage Market – SAMEA
10.6.2 Middle East & Africa (MEA)
10.6.5 South America, Middle East and Africa Market, By Type
10.6.6 South America, Middle East and Africa Market, By Component
10.6.7 South America, Middle East and Africa Market, By Technology
Chapter 11 Market Competition Analysis
11.1 Market Share/Positioning Analysis
11.1.1 Market Positioning of Key Vendors, 2019
11.1.2 Key Strategies Adopted by the Leading Players
Chapter 12 Company Profiles- Snapshot
12.2 Samsung Electronics Co., Ltd.
*More than 10 Companies are profiled in this Research Report*
*Financials would be provided on a best efforts basis for private companies”
List of Figures
FIG. 1 Global Digital Signage: Market Segmentation
FIG. 2 Global Digital Signage Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 5 Porter’s Five Forces Analysis
FIG. 6 Global Digital Signage Market Value, 2019 – 2028, (US$ Bn)
FIG. 7 Supply Chain/Value Chain Analysis
FIG. 8 Global Digital Signage Market Value Contribution, By Type, 2019 & 2026 (%)
FIG. 9 Global Digital Signage Market Value Contribution, By Component, 2019 & 2026 (%)
FIG. 10 Global Digital Signage Market Value Contribution, By Technology, 2019 & 2026 (%)
FIG. 11 Global Digital Signage Market Value, 2019 – 2028, (US$ Bn)
FIG. 12 North America Digital Signage Market Value, 2019 – 2028, (US$ Bn)
FIG. 13 Digital Signage Market Segment 1 – North America
FIG. 14 Digital Signage Market Segment 2 – North America
FIG. 15 Digital Signage Market Segment 3 – North America
FIG. 16 Digital Signage U.S. outlook, 2019 & 2026
FIG. 17 Digital Signage Canada outlook, 2019 & 2026
FIG. 18 Digital Signage Mexico outlook, 2019 & 2026
FIG. 19 Europe Digital Signage Market Value, 2019 – 2028, (US$ Bn)
FIG. 20 Digital Signage Market Segment 1 – Europe
FIG. 21 Digital Signage Market Segment 2 – Europe
FIG. 22 Digital Signage Market Segment 3 – Europe
FIG. 23 Digital Signage Germany outlook, 2019 & 2026
FIG. 24 Digital Signage United Kingdom outlook, 2019 & 2026
FIG. 25 Digital Signage France outlook, 2019 & 2026
FIG. 26 Digital Signage Italy outlook, 2019 & 2026
FIG. 27 Digital Signage Rest Of Europe outlook, 2019 & 2026
FIG. 28 Asia Pacific Digital Signage Market Value, 2019 – 2028, (US$ Bn)
FIG. 29 Digital Signage Market Segment 1 – Asia Pacific
FIG. 30 Digital Signage Market Segment 2 – Asia Pacific
FIG. 31 Digital Signage Market Segment 2 – Asia Pacific
FIG. 32 Digital Signage China outlook, 2019 & 2026
FIG. 33 Digital Signage Japan outlook, 2019 & 2026
FIG. 34 Digital Signage India outlook, 2019 & 2026
FIG. 35 Digital Signage Rest of APAC outlook, 2019 & 2026
FIG. 36 SAMEA Digital Signage Market Value, 2019 – 2028, (US$ Bn)
FIG. 37 Digital Signage Market Segment 1 – SAMEA
FIG. 38 Digital Signage Market Segment 2 – SAMEA
FIG. 39 Digital Signage Market Segment 3 – SAMEA
FIG. 40 Digital Signage Middle East & Africa (MEA) outlook, 2019 & 2026
FIG. 41 Digital Signage South America outlook, 2019 & 2026
FIG. 42 Digital Signage Rest Of World outlook, 2019 & 2026
List of Tables
TABLE 1 Digital Signage market by Type 1, 2019 – 2028 (USD Million)
TABLE 2 Digital Signage market by Type 2, 2019 – 2028 (USD Million)
TABLE 3 Digital Signage market by Type 3, 2019 – 2028 (USD Million)
TABLE 4 Digital Signage market by Type 4, 2019 – 2028 (USD Million)
TABLE 5 Digital Signage market by Type 5, 2019 – 2028 (USD Million)
TABLE 6 Digital Signage market by Component 1, 2019 – 2028 (USD Million)
TABLE 7 Digital Signage market by Component 2, 2019 – 2028 (USD Million)
TABLE 8 Digital Signage market by Component 3, 2019 – 2028 (USD Million)
TABLE 9 Digital Signage market by Technology 1, 2019 – 2028 (USD Million)
TABLE 10 Digital Signage market by Technology 2, 2019 – 2028 (USD Million)
TABLE 11 Digital Signage market by Technology 3, 2019 – 2028 (USD Million)
TABLE 12 Global Digital Signage Market Value, By Type, 2019 – 2028 (US$ Bn)
TABLE 13 Global Digital Signage Market Value, By Component, 2019 – 2028 (US$ Bn)
TABLE 14 Global Digital Signage Market Value, By Technology, 2019 – 2028 (US$ Bn)
TABLE 15 Digital Signage Market Analysis by North America (USD Million), 2019 – 2028
TABLE 16 U.S. Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 17 U.S. Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 18 U.S. Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 19 U.S. Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 20 Canada Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 21 Canada Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 22 Canada Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 23 Canada Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 24 Mexico Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 25 Mexico Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 26 Mexico Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 27 Mexico Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 28 Digital Signage Market Analysis by Europe (USD Million), 2019 – 2028
TABLE 29 Germany Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 30 Germany Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 31 Germany Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 32 Germany Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 33 United Kingdom Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 34 United Kingdom Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 35 United Kingdom Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 36 United Kingdom Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 37 France Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 38 France Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 39 France Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 40 France Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 41 Italy Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 42 Italy Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 43 Italy Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 44 Italy Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 45 Rest Of Europe Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 46 Rest Of Europe Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 47 Rest Of Europe Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 48 Rest of Europe Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 49 Digital Signage Market Analysis by Asia Pacific (USD Million), 2019 – 2028
TABLE 50 China Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 51 China Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 52 China Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 53 China Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 54 Japan Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 55 Japan Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 56 Japan Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 57 Japan Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 58 India Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 59 India Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 60 India Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 61 India Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 62 Rest of APAC Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 63 Rest of APAC Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 64 Rest of APAC Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 65 Rest of APAC Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 66 Digital Signage Market Analysis by SAMEA (USD Million), 2019 – 2028
TABLE 67 Middle East & Africa (MEA) Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 68 Middle East & Africa (MEA) Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 69 Middle East & Africa (MEA) Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 70 Middle East & Africa (MEA) Market, By Technology, 2019 – 2028 (USD Million)
TABLE 71 South America Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 72 South America Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 73 South America Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 74 South America Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
TABLE 75 Rest Of World Digital Signage Market, 2019 – 2028 (USD Million)
TABLE 76 Rest Of World Digital Signage Market, By Type, 2019 – 2028 (USD Million)
TABLE 77 Rest Of World Digital Signage Market, By Component, 2019 – 2028 (USD Million)
TABLE 78 Rest Of World Digital Signage Market, By Technology, 2019 – 2028 (USD Million)
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