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Digital Signage Market Outlook 2020: Global Opportunity and Demand Analysis, Market Forecast, 2019-2028

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Digital Signage Market Outlook 2020: Global Opportunity and Demand Analysis, Market Forecast, 2019-2028

Digital Signage Market Outlook 2020: Global Opportunity and Demand Analysis, Market Forecast, 2019-2028

  • Published Date: 12 Jun 2020
  • Report ID: ICT&S 0022
  • Pages:176
  • Base Year: 2019
  • Format: PDF
  • Historical Data:2018-2019

The global digital signage is anticipated to grow at a CAGR of 10.2% during the forecast period.  Signage is the design or a set of signs and symbols used for marketing. Digital signage is also known as electronic signage. Digital signs involve technologies such as LED, LCD, and projection to display content such as videos, information, digital images, and streaming media. Digital signage is extensively used in restaurants, exhibitions, public spaces, transportation systems, retail stores, museums, stadiums, retail stores, hotels, and others to provide way-finding, marketing, and outdoor advertising. Digital signage offers various benefits such as interactive digital signage, overcoming spatial limitations, no paper waste, audience engagement, dynamic content control, cost-effectiveness, targeted content, etc.

Top Driver: Introduction of Innovative Products and Growing Awareness Concerning Traditional Method of Marketing 

The introduction of innovative products such as leak detector systems, home monitoring systems, and others, along with complicated monetary products such as forex cards, are some of the factors anticipated to drive the product demand. The inclusion of biometric technology with modern digital signage has introduced products such as track heat paths and gaze tracking. Thus, the extensive employment of such technology is expected to strengthen the demand in the near future. Moreover, growing awareness among consumers concerning the demerits and complexity of traditional advertising, along with improved product display technology, is expected to catalyze global digital signage market growth.

Hardware Segment Accounts for the Largest Market Share

Based on components, the market has been segmented into hardware, software, and services. The hardware components segment holds the leading market share and is anticipated to dominate the market over the forecast period. Hardware components involve components required to manufacture a digital panel, displays, and banners, among others. The requirement for hardware is huge as compared to software, and thus, the segment accounts for a large market share. An introduction of innovative display technologies such as 4K, 8K, 1080p display is expected to further fuel the demand for hardware components in the forecast period.

Based on the type, the market has been segmented into video walls, video screens, digital posters, kiosks, and others. On the basis of technology, the market is segmented into LCD, LED, and projection.

Rising Research & Development Activities to Benefit North America Market

North America and Europe are likely to dominate the global market over the forecast period due to the growing presence of dedicated product suppliers and surging demand from the retail industry. Countries such as U.K., Germany, and the U.S. are anticipated to exhibit significant growth due to rising R & D activities by the product manufacturers to improve quality and various government initiatives to deploy digital signage at various offices to maintain information flow systems.

Players to Focus on Digital Signage Market

The global market is expected to stay fragmented with the increase in the number of new entrants in the coming years. Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Sharp Corporation, Advantec Co Ltd, BroadSign International, Cisco Systems Inc., LG Electronics, NEC Corporation, Omnivex Corporation, AdMobilize LLC., RedFalcon, and Quividi SARL are few major players.

Panasonic Corporation: Panasonic Business completed the expansion of its 4K display range, which was initially launched at ISE 2019, with the CQ1 series featuring six new models for use in collaborative spaces.  Available from 43 to 86 inches, the series offers high picture quality with 4K resolution (3840 x 2160) and supports 4K/60p signals to create engaging imagery with intricate detail for presentations and information display in meeting rooms, classrooms, and offices.

Samsung Electronics Co.: In February 2019, Samsung Electronics Co., Ltd. launched the first signage products featuring the unmatched picture quality of QLED 8K at the Integrated Systems Europe (ISE) 2019 in Amsterdam. The new 82” QLED 8K Signage combines the market’s highest resolution with AI upscaling technology, producing lifelike images, enabling users to enjoy immersive viewing experiences.

Scope of the Report

By Type

  • Video Walls
  • Video Screen
  • Kiosks
  • Digital posters
  • Others

By Component

  • Hardware
  • Software
  • Services

By Technology

  • LCD
  • LED
  • Projection

By Region

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

Key Reasons to Purchase this Report

  1. It provides a technological development map over time to understand the growth rate of the industry.
  2. The report offers a dynamic method to various factors that drive or restrain the growth of the market.
  3. It renders definite analysis for changing competitive dynamics.
  4. It builds a seven-year estimate based on how the market is predicted to grow.

Chapter 1          Overview And Scope

1.1            Market Vision

1.1.1         Market Definition

1.1.2         Market Scope

1.2            Market Segmentation

Chapter 2          Our Research Practice

2.1            Our Research Methodology

2.2            Data Triangulation

2.3            Data Sources

2.4            Assumptions for the study

2.5            Approach Adopted

Chapter 3          Executive Summary

3.1            Market Snapshot

3.2            Regional Snapshot

3.3            Segment Summary

Chapter 4          Covid-19 Impact Analysis

4.1            Overview

4.2            Prevalence analysis

4.3            Key Factor Impact Analysis

Chapter 5          Global Digital Signage Market Forces

5.1            What’s Driving the Market

5.2            Porter’s Five Forces Analysis

5.2.1         Power of Suppliers

5.2.2         Threats From New Entrants

5.2.3         Power of Buyer

5.2.4         Threat From Substitute Product

5.2.5         Degree of Competition

Chapter 6          Global Digital Signage Market -Industry Snapshots

6.1            Overview

6.1.1         Global Digital Signage Market Value, 2019 – 2028, (US$ Bn)

6.2            Market Overview

6.2.1         Drivers Analysis

6.2.2         Restraint/Challenges analysis

6.2.3         Opportunity Analysis

6.3            Supply Chain/Value Chain Analysis

6.4            Market SWOT Analysis

Chapter 7          Global Digital Signage Market Analysis, by Type

7.1            Overview

7.2            Key Findings for Digital Signage Market- By Type

7.2.1         Digital Signage Market- Video Walls

7.2.2         Digital Signage Market- Video Screen

7.2.3         Digital Signage Market- Kiosks

7.2.4         Digital Signage Market- Digital posters

7.2.5         Digital Signage Market- Others

Chapter 8          Global Digital Signage Market Analysis, by Component

8.1            Overview

8.2            Key Findings for Digital Signage Market- By Component

8.2.1         Digital Signage Market- Hardware

8.2.2         Digital Signage Market- Software

8.2.3         Digital Signage Market- Services

Chapter 9          Global Digital Signage Market Analysis, by Technology

9.1            Overview

9.2            Key Findings for Digital Signage Market- By Technology

9.2.1         Digital Signage Market- LCD

9.2.2         Digital Signage Market- LED

9.2.3         Digital Signage Market- Projection

Chapter 10       Digital Signage Market Analysis by Region

10.1          Key Findings for Digital Signage Market- By region

10.2          Overview

10.2.1       Global Digital Signage Market Analysis, By Type, 2019 – 2028

10.2.2       Global Digital Signage Market Analysis, By Component, 2019 – 2028

10.2.3       Global Digital Signage Market Analysis, By Technology, 2019 – 2028

10.3          Digital Signage Market – North America

10.3.1       Overview

10.3.2       U.S.

10.3.3       Canada

10.3.4       Mexico

10.3.5       North America Market, By Type

10.3.6       North America Market, By Component

10.3.7       North America Market, By Technology

10.4          Digital Signage Market – Europe

10.4.1       Overview

10.4.2       Germany

10.4.3       United Kingdom

10.4.4       France

10.4.5       Italy

10.4.6       Rest Of Europe

10.4.7       Europe Market, By Type

10.4.8       Europe Market, By Component

10.4.9       Europe market by, Technology

10.5          Digital Signage Market – Asia Pacific

10.5.1       Overview

10.5.2       China

10.5.3       Japan

10.5.4       India

10.5.5       Rest of APAC

10.5.6       Asia Pacific Market, By Type

10.5.7       Asia Pacific Market, By Component

10.5.8       Asia Pacific Market, By Technology

10.6          Digital Signage Market – SAMEA

10.6.1       Overview

10.6.2       Middle East & Africa (MEA)

10.6.3       South America

10.6.4       Rest Of World

10.6.5       South America, Middle East and Africa Market, By Type

10.6.6       South America, Middle East and Africa Market, By Component

10.6.7       South America, Middle East and Africa Market, By Technology

Chapter 11       Market Competition Analysis

11.1          Market Share/Positioning Analysis

11.1.1       Market Positioning of Key Vendors, 2019

11.1.2       Key Strategies Adopted by the Leading Players

11.1.3       Recent Developments

Chapter 12       Company Profiles- Snapshot

12.1          Panasonic Corporation

12.1.1       Business Fundamentals

12.1.2       Financial Snapshots

12.1.3       Product Portfolio

12.1.4       Recent Developments

12.2          Samsung Electronics Co., Ltd.

12.3          Sony Corporation

12.4          Sharp Corporation

12.5          Advantec Co Ltd

12.6          BroadSign International

12.7          Cisco Systems Inc.

12.8          LG Electronics

12.9          NEC Corporation

12.10        Omnivex Corporation

*More than 10 Companies are profiled in this Research Report*

*Financials would be provided on a best efforts basis for private companies”

Chapter 13       Appendix

 

 

 

List of Figures

 

FIG. 1           Global Digital Signage: Market Segmentation

FIG. 2           Global Digital Signage Market: Research Methodology

FIG. 3           Top-Down and Bottom Up Approach

FIG. 4           Market Snapshot

FIG. 5           Porter’s Five Forces Analysis

FIG. 6           Global Digital Signage Market Value, 2019 – 2028, (US$ Bn)

FIG. 7           Supply Chain/Value Chain Analysis

FIG. 8           Global Digital Signage Market Value Contribution, By Type, 2019 & 2026 (%)

FIG. 9           Global Digital Signage Market Value Contribution, By Component, 2019 & 2026 (%)

FIG. 10         Global Digital Signage Market Value Contribution, By Technology, 2019 & 2026 (%)

FIG. 11         Global Digital Signage Market Value, 2019 – 2028, (US$ Bn)

FIG. 12         North America Digital Signage Market Value, 2019 – 2028, (US$ Bn)

FIG. 13         Digital Signage Market Segment 1 – North America

FIG. 14         Digital Signage Market Segment 2 – North America

FIG. 15         Digital Signage Market Segment 3 – North America

FIG. 16         Digital Signage U.S. outlook, 2019 & 2026

FIG. 17         Digital Signage Canada outlook, 2019 & 2026

FIG. 18         Digital Signage Mexico outlook, 2019 & 2026

FIG. 19         Europe Digital Signage Market Value, 2019 – 2028, (US$ Bn)

FIG. 20         Digital Signage Market Segment 1 – Europe

FIG. 21         Digital Signage Market Segment 2 – Europe

FIG. 22         Digital Signage Market Segment 3 – Europe

FIG. 23         Digital Signage Germany outlook, 2019 & 2026

FIG. 24         Digital Signage United Kingdom outlook, 2019 & 2026

FIG. 25         Digital Signage France outlook, 2019 & 2026

FIG. 26         Digital Signage Italy outlook, 2019 & 2026

FIG. 27         Digital Signage Rest Of Europe outlook, 2019 & 2026

FIG. 28         Asia Pacific Digital Signage Market Value, 2019 – 2028, (US$ Bn)

FIG. 29         Digital Signage Market Segment 1 – Asia Pacific

FIG. 30         Digital Signage Market Segment 2 – Asia Pacific

FIG. 31         Digital Signage Market Segment 2 – Asia Pacific

FIG. 32         Digital Signage China outlook, 2019 & 2026

FIG. 33         Digital Signage Japan outlook, 2019 & 2026

FIG. 34         Digital Signage India outlook, 2019 & 2026

FIG. 35         Digital Signage Rest of APAC outlook, 2019 & 2026

FIG. 36         SAMEA Digital Signage Market Value, 2019 – 2028, (US$ Bn)

FIG. 37         Digital Signage Market Segment 1 – SAMEA

FIG. 38         Digital Signage Market Segment 2 – SAMEA

FIG. 39         Digital Signage Market Segment 3 – SAMEA

FIG. 40         Digital Signage Middle East & Africa (MEA) outlook, 2019 & 2026

FIG. 41         Digital Signage South America outlook, 2019 & 2026

FIG. 42         Digital Signage Rest Of World outlook, 2019 & 2026

 

List of Tables

 

TABLE 1      Digital Signage market by Type 1, 2019 – 2028 (USD Million)

TABLE 2      Digital Signage market by Type 2, 2019 – 2028 (USD Million)

TABLE 3      Digital Signage market by Type 3, 2019 – 2028 (USD Million)

TABLE 4      Digital Signage market by Type 4, 2019 – 2028 (USD Million)

TABLE 5      Digital Signage market by Type 5, 2019 – 2028 (USD Million)

TABLE 6      Digital Signage market by Component 1, 2019 – 2028 (USD Million)

TABLE 7      Digital Signage market by Component 2, 2019 – 2028 (USD Million)

TABLE 8      Digital Signage market by Component 3, 2019 – 2028 (USD Million)

TABLE 9      Digital Signage market by Technology 1, 2019 – 2028 (USD Million)

TABLE 10    Digital Signage market by Technology 2, 2019 – 2028 (USD Million)

TABLE 11    Digital Signage market by Technology 3, 2019 – 2028 (USD Million)

TABLE 12    Global Digital Signage Market Value, By Type, 2019 – 2028 (US$ Bn)

TABLE 13    Global Digital Signage Market Value, By Component, 2019 – 2028 (US$ Bn)

TABLE 14    Global Digital Signage Market Value, By Technology, 2019 – 2028 (US$ Bn)

TABLE 15    Digital Signage Market Analysis by North America (USD Million), 2019 – 2028

TABLE 16    U.S. Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 17    U.S. Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 18    U.S. Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 19    U.S. Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 20    Canada Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 21    Canada Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 22    Canada Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 23    Canada Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 24    Mexico Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 25    Mexico Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 26    Mexico Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 27    Mexico Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 28    Digital Signage Market Analysis by Europe (USD Million), 2019 – 2028

TABLE 29    Germany Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 30    Germany Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 31    Germany Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 32    Germany Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 33    United Kingdom Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 34    United Kingdom Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 35    United Kingdom Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 36    United Kingdom Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 37    France Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 38    France Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 39    France Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 40    France Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 41    Italy Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 42    Italy Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 43    Italy Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 44    Italy Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 45    Rest Of Europe Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 46    Rest Of Europe Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 47    Rest Of Europe Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 48    Rest of Europe Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 49    Digital Signage Market Analysis by Asia Pacific (USD Million), 2019 – 2028

TABLE 50    China Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 51    China Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 52    China Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 53    China Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 54    Japan Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 55    Japan Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 56    Japan Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 57    Japan Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 58    India Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 59    India Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 60    India Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 61    India Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 62    Rest of APAC Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 63    Rest of APAC Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 64    Rest of APAC Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 65    Rest of APAC Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 66    Digital Signage Market Analysis by SAMEA (USD Million), 2019 – 2028

TABLE 67    Middle East & Africa (MEA) Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 68    Middle East & Africa (MEA) Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 69    Middle East & Africa (MEA) Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 70    Middle East & Africa (MEA) Market, By Technology, 2019 – 2028 (USD Million)

TABLE 71    South America Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 72    South America Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 73    South America Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 74    South America Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

TABLE 75    Rest Of World Digital Signage Market, 2019 – 2028 (USD Million)

TABLE 76    Rest Of World Digital Signage Market, By Type, 2019 – 2028 (USD Million)

TABLE 77    Rest Of World Digital Signage Market, By Component, 2019 – 2028 (USD Million)

TABLE 78    Rest Of World Digital Signage Market, By Technology, 2019 – 2028 (USD Million)

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