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Global Action Camera Market Outlook 2020: Global Opportunity and Demand Analysis, Market Forecast, 2019-2028

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Global Action Camera Market Outlook 2020: Global Opportunity and Demand Analysis, Market Forecast, 2019-2028

Global Action Camera Market Outlook 2020: Global Opportunity and Demand Analysis, Market Forecast, 2019-2028

  • Published Date: 14 Jun 2020
  • Report ID: ICT&S 0024
  • Pages:145
  • Base Year: 2019
  • Format: PDF
  • Historical Data: 2016-2019

The action camera market size is anticipated to grow at a CAGR of over 23% from 2019 to 2028. Increasing popularity and usage of social networking sites is predicted to propel the industry growth over the forecast period. The rising popularity of action cameras in professional activities along with outdoor adventures is also fueling the demand for action cameras. On the other hand, technological progress in the consumer electronics domain such as the inclusion of AI and VR techniques in cameras is contributing significantly to the growth.

Top Driver: Growing popularity and user-base of social networking sites such as Twitter, Facebook, and Instagram will drive the market growth

The major factors driving the global action camera market include the rising popularity and user-base of social networking sites such as Twitter, Facebook, and Instagram, the trend of sharing photos and videos with followers and friends, and the increasing number of vendors in the market. Owing to the entry of a number of camera device manufacturers in the action camera arena, consumers can now choose from a number of options with features suiting their needs. The intense competition has also brought down prices to a certain extent, attracting consumers in cost-sensitive regions. One of the most popular trends in the global market is the rising popularity of bundle packages – cameras sold with necessary accessories. Being cost-effective, such packages are a hit among consumers and have indirectly boosted sales of accessories along with action cameras. However, the market is expected to be constrained to a certain extent by the rising popularity of smartphones with high-end cameras. The declining prices of smartphones in-built with excellent-quality cameras are also expected to limit the growth of the global action camera market to a certain extent.

Sports segment to Make Crucial Contribution for Growth of Global Action Camera

Sports segment accounted for a greater market share, which may be attributed to the rise within the number of adventure sports and high exposure from media. An increase within the number of sports enthusiasts like surfing, skiing, skateboarding, climbing, skydiving, biking, bicycle and racing, among other sports is further propelling the market demand. Moreover, use of digital technology with advanced lens and determination contributes significantly in capturing excellent quality images and videos in action. Additionally , growing number of sports leagues and activities across the world is additionally supporting the segment growth.


Retail channels hold the most important share of the action camera market as consumers prefer checking the equipment and its features face to face . Existence of high consumerism manifold in consumer trends. Growing need for channel partners so as to streamline sales strategy exhibits an excellent impact on the business.

Online channels are likely to possess a positive influence over the forecast time span thanks to rise in e-commerce and growing popularity of online purchase. Attractive web graphics appeal online users that demonstrate state-of-the-art products thus influencing the buying decision for first time online buyers.

North America dominated to witness fastest growth in Global Action Camera

The global action camera market is examined for Asia Pacific, Europe, North America, and therefore the remainder of the planet (RoW). North America is currently the dominant regional market within the global action camera market. The vast population of sports enthusiasts, quick access to high spending connection, and availability of technologically advanced and latest product varieties are the key factors making North America the leading regional marketplace for action cameras.


However, the market is additionally witnessing increased demand in developing parts of Asia Pacific. Major factors triggering this trend include rising disposable incomes in developing countries, rising expenditure on leisure, adventure and sports activities, and therefore the vast popularity of social media channels.

Players to Focus on Action Camera

These companies are effectively launching new products with low costs for their customers to strive in the competitive market of action camera. Moreover, these players are using online and retail sales channels for sale of action cameras in the global market. The key players operating in the market includes,

  • GoPro, Inc.;
  • Sony Corporation;
  • Nikon Corporation;
  • Garmin Ltd.;
  • SJCAM,
  • YI Technology;
  • SZ DJI Technology Co., Ltd.;
  • Drift Innovation.

GoPro : For instance, in October 2019, GoPro introduced HERO8 Black, that is highly versatile with blended features from earlier versions. Major features of HERO8 Black include video stabilization, enhanced resolution, and HyperSmooth 2.0 in all frame rates. Other highlights such as ‘Boost mode’ and in-app ‘horizon leveling’ have made the product more appealing.

Scope of the Report

By Type

  • Ultra HD
  • Full HD
  • HD

By Application

  • Sports
  • Recreational Activities
  • Emergency Services

By Distribution Channel

  • Online
  • Retail

 By Region

  • North America
  • Europe
  • Asia Pacific

Key Reasons to Purchase this Report 

  1. It provides a technological development map over time to understand the growth rate of the industry.
  1. The report offers a dynamic method to various factors that drive or restrain the growth of the market.
  2. It builds a seven-year estimate based on how the market is predicted to grow.

Chapter 1          Overview And Scope

1.1            Market Vision

1.1.1        Market Definition

1.1.2        Market Scope

1.2            Market Segmentation

Chapter 2          Our Research Practice

2.1            Our Research Methodology

2.2            Data Triangulation

2.3            Data Sources

2.4            Assumptions for the study

2.5            Approach Adopted

Chapter 3          Executive Summary

3.1            Market Snapshot

3.2            Regional Snapshot

3.3            Segment Summary

Chapter 4          Covid-19 Impact Analysis

4.1            Overview

4.2            Prevalence analysis

4.3            Key Factor Impact Analysis

Chapter 5          Global Action Camera  Market Forces

5.1            What’s Driving the Market

5.2            Porter’s Five Forces Analysis

5.2.1        Power of Suppliers

5.2.2        Threats From New Entrants

5.2.3        Power of Buyer

5.2.4        Threat From Substitute Product

5.2.5        Degree of Competition

Chapter 6          Global Action Camera  Market -Industry Snapshots

6.1            Overview

6.1.1        Global Action Camera  Market Value, 2019 – 2028, (US$ Bn)

6.2            Market Overview

6.2.1        Drivers Analysis

6.2.2        Restraint/Challenges analysis

6.2.3        Opportunity Analysis

6.3            Supply Chain/Value Chain Analysis

6.4            Market SWOT Analysis

Chapter 7          Global Action Camera  Market Analysis, by Type

7.1            Overview

7.2            Key Findings for Action Camera  Market- By Type

7.2.1        Action Camera  Market- Ultra HD

7.2.2        Action Camera  Market- Full HD

Action Camera market by Type 2, 2019 – 2028 (USD Million)

7.2.3        Action Camera  Market- HD

Chapter 8          Global Action Camera  Market Analysis, by Application

8.1            Overview

8.2            Key Findings for Action Camera  Market- By Product Type

8.2.1        Action Camera  Market- Sports

8.2.2        Action Camera  Market- Recreational Activities

Action Camera  market by Product Type 2, 2019 – 2028 (USD Million)

8.2.3        Action Camera  Market- Emergency Services

Chapter 9          Global Action Camera  Market Analysis, by Distribution Channel

9.1            Overview

9.2            Key Findings for Action Camera  Market- By Distribution Channel

9.2.1        Action Camera  Market- Online

9.2.2        Action Camera  Market- Retail

Action Camera  market by Distribution Channel 2, 2019 – 2028 (USD Million)

Chapter 10      Action Camera  Market Analysis by Region

10.1          Key Findings for Action Camera  Market- By region

10.2          Overview

10.2.1      Global Action Camera  Market Analysis, By Type, 2019 – 2028

10.2.2      Global Action Camera  Market Analysis, By Product Type, 2019 – 2028

10.2.3      Global Action Camera  Market Analysis, By End User, 2019 – 2028

10.3          Action Camera  Market – North America

10.3.1      Overview

10.3.2      U.S.

10.3.3      Canada

10.3.4      Mexico

10.3.5      North America Market, By Type

10.3.6      North America Market, By Product Type

10.3.7      North America Market, By End User

10.4          Action Camera  Market – Europe

10.4.1      Overview

10.4.2      Germany

10.4.3      United Kingdom

10.4.4      France

10.4.5      Italy

10.4.6      Rest Of Europe

10.4.7      Europe Market, By Type

10.4.8      Europe Market, By Product Type

10.4.9      Europe market by, End User

10.5          Action Camera  Market – Asia Pacific

10.5.1      Overview

10.5.2      China

10.5.3      Japan

10.5.4      India

10.5.5      Rest of APAC

10.5.6      Asia Pacific Market, By Type

10.5.7      Asia Pacific Market, By Product Type

10.5.8      Asia Pacific Market, By End User

10.6          Action Camera  Market – SAMEA

10.6.1      Overview

10.6.2      Middle East & Africa (MEA)

10.6.3      South America

10.6.4      Rest Of World

10.6.5      South America, Middle East and Africa Market, By Type

10.6.6      South America, Middle East and Africa Market, By Product Type

10.6.7      South America, Middle East and Africa Market, By End User

Chapter 11      Market Competition Analysis

11.1          Market Share/Positioning Analysis

11.1.1      Market Positioning of Key Vendors, 2019

11.1.2      Key Strategies Adopted by the Leading Players

11.1.3      Recent Developments

Chapter 12      Company Profiles- Snapshot

12.1          Drift Innovation.

12.1.1      Business Fundamentals

12.1.2      Financial Snapshots

12.1.3      Product Portfolio

12.1.4      Recent Developments

12.2          GoPro, Inc.;

12.3          Sony Corporation;

12.4          Nikon Corporation;

12.5          Garmin Ltd.;

12.6          SJCAM,

12.7          YI Technology;

12.8          SZ DJI Technology Co., Ltd.;

*More than 10 Companies are profiled in this Research Report*

*Financials would be provided on a best efforts basis for private companies”

Chapter 13      Appendix

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