The global consumer stationery retailing market is expected to grow at a CAGR of 3% during the forecast period of 2019 to 2018. The popularity of the fashion stationery is boosting the growth of the global consumer stationery retailing market during the next few years. Moreover, high penetration of the online retail in the developing economies is also the major factor that will drive the growth of the consumer retailing market.
Top Driver: Robust Demand for Rising Education Sector with Rise in Disposable Income
The global consumer stationery retailing market is primarily driven by the rise in the education sector all around the world, coupled with the new adoption of omnichannel retail distribution by the companies. Stationery major usage is done by the children going to the schools and the adults going to the college and the universities. With the rise in disposable income and the government’s various initiatives, there is a rise in the education enrollments for the children to get an education. For example, India has the world’s largest population of about 500 million in the age bracket of 5-24 years, and this provides a great opportunity for the education sector. A number of colleges and the universities in India reached 39,050 and 903, respectively, in 2019-2020. India had 36.64 million students enrolled in higher education in 2019-2020. Gross enrolment ratio in higher education reached 25.8per cent in 2019-2020.
Paper based Stationery to Make Crucial Contribution to Growth of Global Consumer Stationery Retailing Market
Paper-based stationery, writing equipment, and the marking and the correction equipment are the segments of this market. The segment that is dominating the position in the consumer stationery retailing market is a paper-based segment as it is used in recycled papers to produce stationery papers. It is expected that writing equipment will grow exponentially during the forecast period of 2019-2028.
The other growth contributing factors include Offline distribution channels with supermarkets, specialty stores, exclusive stores, and the hypermarket, while an online distribution channel that includes the distribution through the e-commerce platforms. This segment has a low growth contribution in the global consumer stationery retailing market.
Rising Investments in Consumer Stationery Retailing and Research to Benefit North America Market
By geography, the global consumer stationery retailing market is segmented into North America, Asia Pacific, Europe, South America, and the Middle East and Africa (MEA)
Asia Pacific (APAC) holds the largest market share for the consumer stationery retailing market. The Asia pacific market consists of China, India, Japan, Australia, and the rest of the Asia Pacific (APAC). Asia Pacific is expected to grow with a highest CAGR rate in the forecast period due to the growing penetration of the internet-enabled mobile devices in the countries such as us, china and India have resulted in a steady shift towards the online retail platforms as the preferred purchase channel for the consumer stationery supplies in these countries. Internet penetration is increasing in Asian countries and hence is enabling online retail to flourish. However, Europe is after Asia pacific (APAC) in terms of the market share of the consumer stationery retail. The presence of the good college and the education centers in the country enable a large number of students to come there to study. Hence, if there will be a large population of the student, there will be a large market for the stationery too.
Players to Focus on Expanding Applications in New Product Launches and Expansion in the Distribution Channel
Key players are adopting various strategies such as they are investing in the R and D, they are launching new products, and they are expanding in the distribution channels to stand out as very strong competitor in the market. A fragmented market with the presence of global and regional players is Global Consumer Stationery Retailing market. The major players include pilot Corporation, Theo Paphitis retail group, Alibaba group, amazon.com, office depot, Walmart, and wHSmith,
Pilot Corporation is a key manufacturer that manufactures the G2 range of the premium Gel Roller Pens in several colors and the designs as part of their fashion collection.
Theo Paphitis group is providing wide range of the fashionable stationery products that includes the stylish fountain pens, aesthetic pencil and the fashionable notebooks through the online and offline platform.
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