The global kombucha market is projected to grow at a CAGR of the 17.50 percent during the forecast period. The growing consumer interest in the fermented drinks and the changing lifestyle are the key drivers in the growth of the global kombucha market.
Top Driver: Robust Demand for the Awareness Regarding the Health Benefits of the Consumers
The rising awareness among the consumers about the health benefits of this drink is a primary factor that is contributing to the growth of the market. Increasing demand for natural and healthy food and beverages is also promoting the growth of this market. Kombucha is a health drink. Thus the market for this beverage is expected to witness the high growth in the near future. Global consumption of the kombucha market is driven by the consumer’s inclination towards the nutritional drink and started to prefer the functional drinks over the fruit juices and the carbonated drinks. The market is competitive and driven by an increase in the trend of health and wellness and the growing consumer demand for all the natural ingredients.
Flavored Drinks to Make Crucial Contribution to Growth of Global Kombucha Market
Flavored drinks held the major market share in the kombucha market in 2019.the segment had experienced the tremendous growth from the past 3-4 years as the companies have developed the traditional drinks with added exotic flavors to attract the consumers. Moreover, fruit flavoured drinks are expected to dominate the kombucha market in coming years due to their added nutritional profiles.
Other segments include original kombucha that is also contributing in the growth of the market but not dominating the flavored one.
Rising Investments in Kombucha Market and Research to Benefit Asia Pacific Market
The Asia Pacific is the fastest-growing region in the kombucha market. China is one of the leading markets for kombucha in the Asia Pacific regions. The popularity of the packaged kombucha drinks in china remains attributed to their perceived health benefits. In India, the population suffering from joint health problems, including the arthritis is also seen attracted more towards kombucha, which is expected to drive the growth of the kombucha market over the forecast period. Owing to the rise in urbanization in the region, along with the easy availability of the kombucha in the local retail shelves, especially in countries like Australia, China, Japan, among others are the driving growth markets.
Players to Focus on Expanding Applications in Food and Beverages
The market is fragmented with the presence of numerous private label brands who have been expanding a variety of the kombucha drinks in their product portfolio at a competitive price and an attractive packaging as compared to the global players. This has intensified the competition among the players in the market of the kombucha.
Health aid is a well known kombucha manufacturer. They are proud to support the health care workers and also serving those in need. They are very proud to announce that they have initiated to donate one million dollars worth of their probiotic packed kombucha , to those on the front lines, health ade believe that those on the front line are working so hard in order to keep us safe and fed so they should be gifted by that probiotic packed kombucha
GT living foods is another brand that announced their new limited offerings for the spring time, named as bloom. The product includes a light, floral, crispy, combined jasmine, violet, and the elder flower flavor. This trending for the organic, natural, and the clean labeled beverages is driving the market. However, they have also contributed in the growing awareness about the kombucha drink.
Kombucha breweries international has been catering to the increase in the need for the product by providing the common resources and the testing standards. As the identification of the alcohol content of the kombucha is imperative for that, companies employed a standardized method to test and control.
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