Manuka honey is obtained from the manuka tree and is widely used in various applications among cosmetic and food and beverage industries. Manuka honey is most popular across the globe due to various skin and health benefits associated with it. In addition, manuka honey is extensively used in the pharmaceutical industry due to various medicinal properties associated with it such as antibacterial, anti-inflammatory, antioxidant, and others. The Unique Manuka Factor (UMF) is a quality trademark for identification of natural Manuka honey. it is expected to reach at a robust CAGR of 13.5% during the forecast period of 2019 to 2028.

Top Driver: Increasing adoption of manuka honey in various countries

Growing demand for various healthier food products across the globe and rising adoption of manuka honey in many applications among various industries such as food and beverage, pharmaceutical, and cosmetic and personal care are major factors expected to propel growth of the target market. In addition, the rising popularity of manuka honey among individuals due to various medicinal properties associated with it such as anti-oxidant, anti-inflammatory, improve oral health, prevent gastric ulcers improve the immune system, improve digestive health, and others. This is one of the key factors forecasted to boost the global market growth during the forecast period. Increasing adoption of manuka honey in various countries of the globe for various treatments such as burns, wounds, acne, eczema, and others is another factor anticipated to support for the growth of the global market. In addition, the flourishing food industry across the globe and rising use of manuka honey in various herbal and natural beauty care products by cosmetic manufacturers resulting in the growing demand for manuka honey across the globe. These are other factors projected to fuel growth of the global market during the forecast period.Furthermore, rising automation in the manuka honey production process by major manuka honey manufacturers leads to higher production is another factor projected to proliferate the global manuka honey market growth.

In-situ measurement-type to Make Crucial Contribution to Growth Manuka honey Industry Market

Increasing adoption of manuka honey in various confectionery and bakery applications is a major factor driving the revenue growth of the food and beverage segment among the application segments.Among the sales channel segments, the e-commerce segment is expected to witness the highest growth in the global manuka honey market, owing to rising preference for online purchasing of manuka honey across the globe and rising availability of various manuka honey products on e-commerce portals.

  Asia Pacific expected to witness fastest growth in  Manuka honey Industry Market

The Asia Pacific manuka honey market is projected to account for major share in terms of revenue followed by the market in Europe and are expected to dominate the target market over the forecast period. High preference for a healthy diet and high adoption of herbal cosmetic products in the countries such as India, Japan, China, Germany, France, and the UK in these regions. The market in North America is expected to witness substantial growth in the global market, owing to rising export and import of manuka honey and high consumption of confectionery and bakery products in developed countries such as Canada and US in this region.

Players to Focus Manuka honey Industry Market

The key players studied in the global manuka honey market are

• Watson & Son,
• Comvita,
• Manuka Health,
• Arataki Honey,
• Streamland,
• Pure Honey New Zealand,
• Ora Honey,
• Nature’s Way,

These companies are focusing on product innovation, better extraction methods, and expanding to newer horizons to stay ahead of the competition.

Manuka Health : For eg, Manuka Health announced that the company has secured new ownership to back the significant growth strategy of the company, which is subject to Overseas Investment Office (OIO) approval.

Scope of the Report

By Type

• Conventional
• Organic

By Form

• Processed Manuka Honey
• Raw Manuka Honey

By Distribution Channel

• Online
• offline

By Region

• North America
• Europe
• Asia Pacific
• SAMEA

Key Reasons to Purchase this Report 

1. It provides a technological development map over time to understand the growth rate of the industry.

2. The report offers a dynamic method to various factors that drive or restrain the growth of the market.

3. It renders definite analysis for changing competitive dynamics.

4. It builds a seven-year estimate based on how the market is predicted to grow.