Mobile Advertising are anticipated to make inroads in the xx industry at a value CAGR of ~6% over 2019-2028. According to a study published by Insure Insights on the Mobile Advertising market, Mobile advertising is a type of advertising through mobile phones, tablets, smartphones, and other wireless devices. It is a form of mobile marketing it takes place in the form of text ads via SMS or in the form of banner advertisements. The rise in the demand for mobile phones and smartphones and the increase in the number of internet users around the globe are the key factors expected to propel the growth of the market
Top Driver: Upsurge in the use of Social Media and the increased use of Smartphones
The explosion of the social media and the increase in the number of users had proven to be a boon for the mobile advertising market, Mobile advertising is generally seen in the social media platforms like Facebook, Instagram, Facebook, Twitter, Pinterest, LinkedIn, Snapchat. For instance, On May 13, 2020, Twitter had acquired CrossInstall. It is a mobile-focused demand-side platform DSP and will expand the social network’s marketing services and would also benefit the app developers; however, more time spent on social media by the users further boosts the growth of the industry.
The increase in the demand for smartphones and the availability of advanced features in smartphones at a minimum cost is enhancing the growth of the mobile advertising market. These smartphones are also able to perform tasks, such as playing games, web surfing, reading e-books, watching videos, accessing social media platforms, and listening to music etc.These factors also help advertisers to gain access information about User’s most, hobbies, shopping interests and other likings thus helps the advertisers to showcase advertisements related to the interest of the User in the forms of videos, images, and banners.
Based on the Format segment Videos ads is expected to make the highest Contribution to the Global Mobile Advertising Market
The advent of Vertical Videos, 360-degree videos, and augmented and virtual reality videos have further boosted the market. Videos make the advertising more interesting it connects the User and also enhances the user experience. Videos have proved beneficial, especially to the Entertainment Providers and also to the travel & tourism sector. It helps in obtaining customer base; it has become advertisers’ most preferred way of advertising and has also become a trend. 360 degree or vertical videos are used for movie trailers and even for holiday destinations. Improved graphical features are eye-catching and thus have improved the overall user experience.
Based on the Category Segment Arts& Entertainment have obtained a significant growth due to the increase in the demand for entertainment services by the users, and also due to the rise in the emphasis given to the entertainment activities worldwide
The presence of the major companies in the U.S. to Benefit North America Market
The market of North America offers high spending of ads than other regional markets. It is expected that in future, the expenditure on television ads is likely to decrease than the expenditure on other digital platforms. This is due to the existence of the tech-savvy people in the region. The presence of the companies like Google LLC, Facebook and others have boosted the market share of the region
Players focus on advertising based on the interests of the User
Applovin Corporation, Google Inc., Chartboost Inc., Facebook Inc., Matomy Media Group Ltd., Millennial Media Inc., Inmobi Pte. Ltd., Avazu Inc., Flurry Inc., and Smaato Inc are the key players of the Mobile Advertising Market
Google Inc: It is the popular search engine and dominates USD 162.3 billion in global markets for online display advertising. For instance, in May 2020, it was reported that Google AdMob is the widely used mobile advertising platform, especially in India. App developers have also reported 61% uses Google AdMob for advertising.
Facebook Inc: Facebook Inc, one of the most used social media platform in the year 2019, had initiated two major types of Interactive mobile ads like AR ads and video poll ads. It was seen that poll ads could increase brand awareness and conversions for this reason. Face filters and animations have also gained a lot of importance in advertisements; through the survey, it was reported that 63% of internet users had tried AR ads.
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