Global Neuromarketing Solutions Market is anticipated to rise at a value CAGR of 9.65% over 2019-2028. According to a study published by Insure Insights on the Global Neuromarketing Solutions Market. Neuromarketing solutions are the techniques mostly used by the marketer to find out and analyze the consumer behavior related to their specific advertisement, packaging design, product design, etc. It uses brain-scanning technology like MRIs and electroencephalography (EEG)and further observes how individuals respond to the particular product. These results are being scanned further, and the results are being used to make a decision that is useful for the better future of the organization. The technological advances in Neuromarketing and the increase in the awareness about Neuromarketing among marketers have driven the market growth.

Top Driver: The surge in investment in Neuroscience have driven the Neuromarketing Solutions Market.

The rise in the investment activities in the field of neuroscience is the prime factor driving the growth of the global neuromarketing solution market. The rise in initiatives among the marketers for Neuromarketing solutions to predict future sales, and to understand the buying behavior of the customers, have escalated the market revenue.

Functional magnetic resonance imaging has made the highest segmental growth in the Global Neuromarketing Solutions Market

Based on the Technology, the Neuromarketing Solutions Market is segmented into functional magnetic resonance imaging (FMRI), magnetoencephalography (MEG), eye tracking, electroencephalography (EEG), and positron emission tomography (PET). The functional magnetic resonance imaging (FMRI) has obtained a lucrative market share. Functional magnetic resonance imaging or functional MRI measures the activity of the brain by detecting changes or alterations in the blood flow in the brain. The cerebral blood flow and neuronal activation are checked in this technique. It uses the blood-oxygen-level dependent contrast and thus assists in finding out the neuronal activity in the brain and spinal cord. The rise in the demand of fMRI technology over other existing technology is the key factor boosting the market share. The EEG Electroencephalography is second-most common technology utilized in neuromarketing solutions, in the case of It evaluates the electrical activity of the brain, this technology is used to help detect potential problems related to this activity. An EEG tracks and records brain wave patterns. The Eye tracking technology has also held significant growth in the market as they efficiently detect consumer behavior during buying.

North America boosts the regional market due to the Technological advances    

The expanding technological advances and infrastructure in neuroscience have primarily boosted the regional revenue of the North American market.  The increasing investment activities in neuroscience and the presence of key players have further boosted the North American market. The Asia Pacific is anticipated to rise with the highest growth in the forecast owing to Technological advances in neuromarketing technology, especially in developing economies like India and China and thus have propelled the regional revenue.

Strategic Collaborations, Mergers, and Acquisition, are the major strategies of the competitors

The Players of the Global Neuromarketing Solutions Market is fragmented. Technological advances, Collaborations, Mergers, and Acquisition, are strategies used by the competitors   The key competitors of the Global Neuromarketing Solutions Market are, Tobii Technology iMotions, SensoMotoric Instruments, LC Technologies, SR Research, ISCAN, Inc., Compumedics Limited, Cadwell Industries, Inc., EB Neuro S.p.A etc

Tobii Technology: Tobii Technology, is one of the key competitors of the Global Neuromarketing Solutions Market; for instance, In August 2018, Tobii Technology, had announced the acquisition of UK-based Smartbox Assistive Technology Ltd.  The deal was done for USD 14.84 million. The acquisition was made by Tobii Technology to expand its product portfolio.

Scope of the Report

By Product

• Functional magnetic resonance imaging (FMRI)
• Electroencephalography (EEG)
• Eye tracking
• Positron emission tomography (PET)
• Magnetoencephalography (MEG)

By Region

• North America
• Europe
• Asia Pacific
• LAMEA

Key Reasons to Purchase this Report

1. It provides a technological development map over time to understand the growth rate of the industry.
2. The report offers a dynamic method to various factors that drive or restrain the growth of the market.
3. It renders definite analysis for changing competitive dynamics.
4. It builds a seven-year estimate based on how the market is predicted to grow.