Global Organic Baby food was valued at $5,834 million in 2019, and is projected to succeed in at $11,592 million by 2028, growing at a CAGR of 12.1% from 2019 to 2028. Organic baby food has witnessed increased adoption, due to factors, like rise in parental concerns over babys nutrition, increase in awareness with reference to the advantages of organic products, improved distribution channels, and eco-friendly farming techniques, which boost the expansion of organic baby food products market.
Increasing demand for organic food accompanied with increasing infant population across the world will primarily drive baby foodstuff demand over the forecast timeframe. Rising awareness of organic products among the consumers and agriculture companies & farmers including expanding availability of organic products are two major factors liable for growth of the market.
Top Driver: Rising Demand for Infant Nutritional Products
Organic baby food is gaining popularity among parents thanks to growing concern over infant and children’s’ health. Thanks to their costly staple sourcing and production process requirements, the organic baby products available within the market are expensive. Despite the excessive costs, parents are considering buying premium products for his or her children, even in developing countries like China. Increased household income in developing regions is that the major driving factor for the sale of organic baby food. The robust growth of the distribution channels worldwide is further accelerating the market’s growth.
The demand for organic baby food is additionally rising as they assist in limiting the exposure to the harmful chemicals utilized in conventional food production. Aside from this, the worldwide food industry is currently experiencing an increase within the sales of organic also as functional food products which, in turn, is strengthening the expansion of the organic baby foodstuff . Further, on account of their health benefits, governments in several regions are undertaking initiatives to encourage the assembly of organic food products
Growing number of working women populations across the planet and rising preference to use baby food which are readily available and instant to form has emerged as a crucial factor for growth of the industry in past few years.
supermarkets -type to Make Crucial Contribution for Growth of Organic Baby food Baby foodstuff is split on the idea of channel hypermarkets, supermarkets, convenience stores, online et al. .Supermarket segment held a largest market share of on the brink of 35% of the general market size. Supermarkets growth in Asia Pacific including their rising popularity among people will propel product demand during forecast timespan. Competition among the merchandise manufacturers for the highest spots in supermarkets shelves led to aggressive marketing and lucrative pricing schemes. Other fastest growing segment is online channel having CAGR of 13.2% during forecast period. Convivence of online shopping and increasing awareness of nutrition reach baby food among the mothers is probably going to positively influence product demand in coming years.
On the idea of product market is segmented into prepared, dried and other baby foodstuff . In 2018, globally, prepared baby food segment accounted largest market share by revenue. It mainly includes porridge, purees, squash and other food items which are able to eat. This segment will have augmented growth thanks to increasing working women population in rising economies across the planet . The dried baby food segment includes dried fruits & vegetables, cereals, etc. This segment shall witness enormous growth with over 13% CAGR during forecast timespan mainly thanks to time period of those products and easiness of preparation.
North America Holds the main Share in Global Organic Baby food
The North American region accounts for the most important share of the organic baby foodstuff , followed by Europe. The us dominates the market, driven by the growing demand for organic food products. Asia Pacific is additionally expected to ascertain significant growth within the global baby foodstuff within the coming years. The expansion of the market during this region is essentially suffering from the increasing size of the population, the expansion of emerging economies, the declining rate of sudden infant death syndrome , and therefore the increased awareness of the importance of proper nutrition for babies.
Asia Pacific is that the fastest growing marketplace for organic baby food due to its large population and high birth rates, especially in countries like India and China. Consistent with World Health Organization (WHO), Asia Pacific had around 311 million of infant population (nearly half world’s infants) in 2016. Major market players are trying to find opportunities to expand their business in Asia Pacific region due to favorable condition it offers for growth of organic baby foodstuff
Players to Focus on Organic Baby food
Industry is very competitive and there are several big players operating within the baby foodstuff . a number of the notable players are Reckitt Benckiser, Nestle, Danone, Abbott, Kewpie Corporation, Hero Group, The Kraft Heinz Company, HiPP, DMK Group GmbH, PZ Cussons, etc. These players have very strong distribution network and that they utilize most formats of distribution channels to their benefit.
Danone; As an example , Danone, A French multinational food-products corporation, acquired WhiteWave Foods in 2019, this is often to expand its product portfolio. Danone Manifesto Ventures, an investment venture by Danone, is getting to acquire 20-25 food startup companies in coming years to expand the market share.
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