Dried cranberries are consumed as snacks in the North American countries, like the US, Canada, and Mexico. They are most popular in the US and are commonly consumed over the Thanksgiving and Christmas holidays. Comparable to other dried fruits, cranberries are a good source of fibers and antioxidants. The commercially produced dried cranberries contain added sugar, and they may also be coated in vegetable oil to keep them from sticking together. The global dried cranberry market accounted for US$ 170.5 in 2019 and is predicted to grow at a CAGR of 5.7% during the forecast period 2019 – 2028, to account for US$ 256.3 Mn by 2028. Dried cranberries are made by partially dehydrating fresh cranberries, which are red, tart berries. They are frequently used in trail mix, salads, bread, cereals, smoothies, juices, and baked food to increase their taste.
Top Driver: Emerging use of dried cranberries in cosmetics industry provides an opportunity for the dried cranberry market growth
In adding to the food & beverages industry, dried cranberries are also being used in the cosmetics industry. Nevertheless, the industry is witnessing a major shift toward producing natural skincare products. The cosmetics products incorporated with dried cranberries are gaining popularity. Cranberries in dried form can be added to various cosmetic products. Studies show that cranberries have one of the highest concentrations of antioxidants of any fruit or vegetable, outranking staple super food such as strawberries, spinach, and broccoli. They are a rich source of additional vitamins and nutrients, like Vitamins C, E, and K, as well as manganese and fiber. As a good source of essential fatty acids, dried cranberries are often used in beauty and skincare products to treat dryness, boost radiance, and improve the look of elasticity. Cranberries holds a perfect ratio of omega-3, omega-6, and omega-9 fatty acids that enables effortless absorption of the cosmetics containing these fruits by the skin, allowing its antioxidants to penetrate more deeply and hydrate the skin. These essential fatty acids help in keeping the skin moisture barrier intact, locking in hydration, and keeping out environmental irritants. By observance skin plump and hydrated, cranberry is very effective for rough, dry, and aging skin. These factors are propelling the demand for dried cranberry in the cosmetic industry and propel the overall growth of the global dried cranberry market.
Bakery products to Make Crucial Contribution to Growth of Packaged Dried cranberries Market
The global dried cranberry market by end use has been segmented into bakery products, confectionaries, dairy products, beverages, cereal & snack bars, and others. The dried cranberry market for the cereal & snack bars is planned to grow at the fastest pace over the forecast period. Cereals and snacks enrich with high nutritional value, and fruity taste is fast popularity globally. Moreover, they are easy to carry and are quick solutions for a snack. Cranberries serve as a source of energy, vitamins, minerals, and dietary fiber. There are bars that claim to help to slim, high protein powerhouses and filling fiber. These are popular among fitness enthusiasts, swimmers and triathletes have high energy demands requiring a mix of carbohydrates, protein, and fiber. The nutritional snack bars are used among them for a quick supply of energy. Many players are count dried cranberries into the snack bar to enhance the snack bars’ nutritional value. These factors are enhancing the dried cranberry market and provide a huge market opportunity for the key players effective in the dried cranberry market.
Based on product type, the global dried cranberry market has been segmented into freeze dried, sun dried, infused dried, and others. Under the merchandise type segment, the freeze dried segment led the worldwide dried cranberry market. Moreover, the infused dried segment is anticipated to register the fastest CAGR over the projected period. The infused dried method improves the preservation ability and shelf life of the dried cranberries. The infused drying process involves soaking fresh cranberries in media such as sugar. Heat is applied to allow the water to migrate out and the medium to set in. The infused dried cranberries have a shelf life of 12 months. During the process of infusion, disaccharides of the sugar syrup are turned into healthy and natural monosaccharides or fructose (the fruit sugar), which increases the natural qualities of the fruit. These factors are projected to boost the demand for infused dried cranberries market over the forecast period.
The growth of the dried cranberry market in this North America region
North America accounted for the most important share of the worldwide dried cranberry market. The growth of the dried cranberry market in this region is primarily attributed to rising awareness regarding the health benefits of dried cranberry among consumers. also, the growing demand for natural products in the food and cosmetic industries is further projected to boost the demand for dried cranberry market in North American countries such as the US, Canada, and Mexico. North America is the largest producer and exporter of fresh and processed cranberries worldwide. The dried cranberries produced in this region are mainly exported to European and Asia countries. These factors are driving the dried cranberry market in the North America region. Various domestic and multinational companies have a strong foothold in the North American dried cranberry market. Some of the key players operating in the North America dried cranberry market are Fruit d’Or, Graceland Fruit Inc., and Ocean Spray, among others.
Players to Focus on Packaged Dried cranberries Market
Some of the players present in global dried cranberry market are Wisconsin Fruit Processing, Inc., Decas Cranberry Products, Inc., Fruit d’Or, Graceland Fruit Inc., Honestly Cranberry, Mariana packaging concern, Meduri Farms Inc., Ocean Spray, Wetherby Cranberry Company, and Wonderland Foods, among others.
Mariani Packing Company: 2015, Mariani Packing Company partnered with Ganeden Biotech that is a leader in the manufacturing and marketing of probiotics. The partnership aims at innovation through the development of a new portfolio of dried fruit snacks using probiotic cultures.
Graceland Fruit Inc., Graceland Fruit Inc., 2018 Graceland Fruit Inc., revealed its operational expansion through an alliance with Cranberry Growers Cooperative to increase its manufacturing capacity by approximately 30%. And also expands its operations through the opening of a Shanghai-based sales office.
Decas Cranberry Products: 2017, Decas Cranberry Products added Julienne Cranberry-Orange Cooking and Baking Cranberries to its line of Paradise Meadow Cooking and Baking products.
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