Resistance bands are anticipated to make inroads at a value CAGR of ~6% over 2019-2028. According to a study published by Insure Insights on the Resistance bands market, easy use of exercise resistance bands and cost effectiveness offered by them is anticipated to augment the demand in the global resistance bands market.

Top Driver: Rising Growing Fitness Industry Owing to Fitness Awareness

The increasing health consciousness among people is encouraging them to join fitness centers to maintain a balanced and perfect body. People are aware of the benefits of a healthier lifestyle, which is booming the fitness industry. The rising awareness about good health and fitness across youth and the old age group is the major factor for the growth of the fitness equipment market. Rising competition and the pressure to sustain in this competition is causing stress among the individuals in today’s world. Youths are taking membership in different health clubs for fitness activities to reduce stress. Thus, rising focus on physical fitness is driving the increase in gyms and health and fitness clubs, which is likely to increase the demand for resistance bands. Resistance bands help individual to improve core strength in the body and maintain muscular balance hence, most of the population prefers them for exercise.

Health clubs and gym to Make Crucial Contribution to Growth of Global Resistance Bands Market

Among application segments of the global resistance bands market, health clubs and gym had dominated the market in 2019, and it is predicted to show significant growth in the future. In the last decade, the fitness industry is growing rapidly owing to economic improvement and rising spend on fitness. The rising health concise people have increased the subscription and memberships at the gym and health club. As if 2018, in India, there are more than 38,000 gyms. Resistance bands are useful in muscle endurance and strength. Hence, their demand used in health clubs, gyms, and sports clubs is increasing widely. Moreover, sports trainers, orthopedists, physiotherapists, and rehabilitation physicians are also using resistance band as an innovative method of exercising. Strength training and fitness equipment assist in gaining muscles, muscles are anti-aging. Owing to the benefit offered by strength training equipment and fitness equipment, there is a surge in demand for Resistance bands among the population; hence to capture this trend, health clubs and gym have been adopting in the premises.

Growing Fitness and Health Industry to Benefit North America Market

North American countries such as the US are predicted to maximize their spending on fitness owing to rising health consciousness among the population. The rising obesity concern causes different health-related issues such as diabetes, heart issues, and a rise in cholesterol and other issues. To prevent such disease obese population has started using cardiovascular equipment either at the gym or home, which will drive the demand for fitness equipment such as a resistance band.

Further, in the region, Governments and enterprises are promoting the benefits of good health and fitness by conducting various healthcare programs. Corporates are also keeping fitness equipment on their premises with an aim to manage the employees’ health. In the US, more than 70 % of employers are offering general wellness and fitness programs, which are also expected to fuel the demand for resistance bands in the region during the forecast period.

Players to Focus on Expanding Their Reach Through Online and Offline Platform

The global resistance bands market is expected to stay fragmented with the increase in the number of new entrants in the coming years. ZAJ FIT, Black Mountain Products Inc., Performance Health LLC,  Fitness Anywhere LLC, Bodylastics International Inc., and Xtreme Bands among others could be at the forefront of the competition in the global resistance bands market. Vendors in the market are focusing on market expansion by choosing online and offline platforms to gain more customers.

Black Mountain Products Inc.: In September 2018, the company redesigned its website to showcase new products such as resistance bands, home gym and yoga equipment and improves visitors’ user experience.

Scope of the Report

By Type

• Strip exercise resistance bands
• Tube exercise resistance bands

By Application

• Individual users
• Health clubs and gyms
• Others

By Region

• North America
• Europe
• Asia Pacific
• LAMEA

Key Reasons to Purchase this Report

1. It provides a technological development map over time to understand the growth rate of the industry.
2. The report offers a dynamic method to various factors that drive or restrain the growth of the market.
3. It renders definite analysis for changing competitive dynamics.
4. It builds a seven-year estimate based on how the market is predicted to grow.