The global Women Intimate Care market size was valued at USD 1.1 billion in 2019 and is expected to register a CAGR of 5.4% from 2019 to 2028. The growth of the market is attributed to increasing cognizance among female consumers regarding genital hygiene. Rising inclination of women towards female hygiene products owing to increasing risk of health issues in the intimate area leading to various skin diseases has fueled the market growth.

Growing awareness about the products offered by the manufacturers has influenced the female consumers to maintain their genital hygiene on a priority basis, which is contributing to the women intimate care market growth. Rise in usage of intimate wash products amongst the sportswomen and its publicity are encouraging women to trust the products. Increase in the number of working women has empowered them to spend more on personal hygiene.

Top Driver: Growth in the average age of early puberty will drive the market growth

Request for intimate hygiene products is increasing due to rise in the average age of early puberty. According to the findings, the average age of puberty have been observed to be decreasing from 13 years earlier to 10 to 11 years. Unhealthy food habits, obesity, and stress are the main reasons responsible for early puberty in girls. Also, reproductive tract infections (RTIs) are becoming common amongst the adolescents as a result of poor genital hygiene. These factors are expected to drive the market. Underdeveloped and developing countries such as Afghanistan, Cambodia, India, and China lack proper hygienic conditions and sanitation facilities. The government is taking initiatives to increase awareness among women regarding feminine hygiene products such as intimate wash in rural areas. Health and hygiene campaigns are also conducted in schools, workplaces, and universities in different parts of the world. For example, the UNICEF organized the Global Interfaith WASH Alliance (GIWA) in India to influence the women to maintain hygiene and increase awareness related to topics such as menstruation.

Intimate wash to Make Crucial Contribution for Growth of Global Women Intimate Care

The female cherished wash accounted for the largest share of 38.4% in 2019. According to the international guidelines, the daily gentle washing of vulva can minimize the risk of vulvovaginal disorders and improve the overall intimate health. According to a report by Chem Fatale, approximately 40% of American females use intimate wash to continue hygiene. Therefore, increasing popularity of the product has been contributing to the Women Intimate Care market growth.

Intimate wipes are expected to register the fastest CAGR of 3.9% over the forecast period. The wipes are gaining popularity among the females owing to the fact that they are a convenient product, which provides moist cleaning of the genital area. Change in lifestyle and increasing population of working women that lays stress on the convenience factor and handy products are the major factors accounting for the growth of this segment. Conferring to recent studies, more than 10% to 15% of women residing in America use wipes out of which Latina women are the prime users of the wipes.

  As per the Distribution Channel Insights, the offline distribution channel held the largest share of over 60.0%. The offline segment comprising hypermarket, supermarket, drugstore and other outlets is preferred by the consumers. Factors such as wide variety of products to choose, advantage of scanning the products and determining its benefits, and usage before buying are answerable for the status of the offline channel. Moreover, advertisement strategy is used in the retail shops in order to influence consumers, which results in impulse buying of the product.

North America dominated to witness fastest growth in Global Women Intimate Care

North America held the largest share of 31.4% in 2018. Easy availability of intimate care products owing to increased popularity and high spending in the region are the major factors contributing to the regional market growth. Increasing awareness among women regarding the harmful effects of unclean intimate area such as skin diseases, itching, odor, and potential of cervical cancer are the main factors driving the product demand in the region. The feminine care market is driven by the usage of intimate care products by the Latina and African-American women as compared to the white women.

Asia Pacific is expected to be the fastest growing region with a CAGR of 4.1% from 2019 to 2028. Increase in spending power of young consumers and rise in awareness about intimate hygiene, along with rise in disposable income in the developing countries such as India and China, are accelerating the growth of the market in Asia Pacific. The region accounts for a major share in the personal care market, which is inspiring the manufacturers to invest in the region to expand their business.

Players to Focus on Women Intimate Care

Companies operating in this market primarily depend on product launches to gain a competitive advantage. The industry is dominated by leading players such as,

• Sanofi
• Bayer Group
• Mylan Pharmaceuticals Ltd
• Namyaa Skincare
• B. Fleet Company, Inc.
• CTS Group; Wet & Dry Personal Care (P) Ltd.
• Combe Incorporated
• SweetSpot Labs
• Sliquid, LLC.
• Honey pot.

Mylan Pharmaceuticals Ltd: For instance, Mylan Pharmaceuticals Ltd. had thrown a daily use hygiene product named SAUGELLA Dermoliquido. This product aims at preventing infection during menstruation and is suitable for new and expecting mothers and women athletes’ satisfaction.

The Auto Cuff System by Opus Medical combines a knotless fixation implant and a suturing device to allow for knot-free placement.

Scope of the Report

By Product Type

• Intimate wash
• Wipes
• Moisturizers & Creams

By Distribution Channel

• Online
• Offline

By Region

• North America
• Europe
• Asia Pacific
• SAMEA

Key Reasons to Purchase this Report 

1. It provides a technological development map over time to understand the growth rate of the industry.

2. The report offers a dynamic method to various factors that drive or restrain the growth of the market.

3. It renders definite analysis for changing competitive dynamics.

4. It builds a seven-year estimate based on how the market is predicted to grow.