The current scenario of the Kombucha Market displays an upward turn in its growth amidst worldwide COVID effects

According to the reports, the global market for Kombucha has grown tremendously in the last few years. In terms of value, the market had been projected to reach USD 1.8 billion by 2020, at a CAGR of 25.0% from 2015 to 2020. What is achieved? Currently, Insure Insights has been monitoring the Kombucha market and estimated that its size has the potential to grow by USD2094.62 million during 2020-2024, progressing at a CAGR of over 18% During the forecast period.

Kombucha is a fermented and slightly alcoholic, sweetened black or green tea. It is consumed for its supposed health benefits. It is also known as Kombucha tea. The major ingredients used for the preparation of this unique beverage are juice, spices, fruits, and other beneficial components. It is very helpful in strengthening the immune system. Though the origin of this beverage is confusing it is thought to have its origin in Manchuria, China.

In the coming days, the inclination of consumers towards functional drinks over carbonated drinks and juice, along with health awareness is increasing. According to the fresh reports from the founder of ‘Saba Kombucha’, a Dubai-based organic kombucha company,” People are now more aware that they need to improve their health in general and the key to do, is to boost the immune system to fight any kind of virus and keep the energy level up”. This can be attributed to being the major cause of increased growth in this market despite the worldwide calamity. Another factor can be the increasing investment in this market. Its unique and innovative packaging is too attractive. The major cause of attraction is its distinctive taste, as it is found in lemon, ginger, berries, and coffee flavor. About its flavor, officials of Saba Kombucha say,” our current best selling products are ginger and turmeric Kombucha”.

The kombucha market has its consumers in different countries including the United States of America, the United Kingdom, Canada, Mexico, India, China, Russia, France, South Africa, and Brazil.

Amidst COVID -19 outbreak and worldwide lockdown, while other industries are constantly reporting a downturn in their growth, the Kombucha market remained untouched from such calamity. It might be taken as a positive sign for the Food and Beverage industry. This growth may display a ray of hope for all the governments, who are currently struggling to carve out plans, to make their economy stand straight during the POST-COVID era.